Login

Country
Gold : $4,354.49 +4.25
Silver : $77.76 +0.022
Platinum : $1,866.21 +4
Palladium : $1,555.17 +1.85
★★★★★ 4.9 Rating · 5,000+ Google Reviews Read reviews ↗
FREE Shipping BOTH Ways  Within the U.S.
Family Owned Since  1995
Custom Jewelry • Expert Repairs

Cart

Your cart is empty

Necklaces

Sort by

3559 products

Save 16%Stainless Steel Black Enamel Pebble Textured Cross Pendant NecklaceStainless Steel Black Enamel Pebble Textured Cross Pendant Necklace
Stainless Steel Black Enamel Pebble Textured Cross Pendant Necklace Sale price$32.52 Regular price$38.62
Save 15%Stainless Steel & Black Enamel Polished Dog Tag NecklaceStainless Steel & Black Enamel Polished Dog Tag Necklace
Stainless Steel & Black Enamel Polished Dog Tag Necklace Sale price$37.74 Regular price$44.50
Save 28%Chisel Stainless Steel Polished and Textured Cross Pendant on a 22 inch Curb Chain NecklaceChisel Stainless Steel Polished and Textured Cross Pendant on a 22 inch Curb Chain Necklace
Chisel Stainless Steel Polished And Textured Cross Pendant On A 22 Inch Curb Chain Necklace Sale price$47.10 Regular price$65.00
Save 32%Chisel Stainless Steel Polished with Black Carbon Fiber Inlay Cross Pendant on a 22 inch Ball Chain NecklaceChisel Stainless Steel Polished with Black Carbon Fiber Inlay Cross Pendant on a 22 inch Ball Chain Necklace
Chisel Stainless Steel Polished With Black Carbon Fiber Inlay Cross Pendant On A 22 Inch Ball Chain Necklace Sale price$50.66 Regular price$74.00
Save 51%Chisel Stainless Steel Polished 24 inch Link NecklaceChisel Stainless Steel Polished 24 inch Link Necklace
Chisel Stainless Steel Polished 24 Inch Link Necklace Sale price$103.00 Regular price$212.12
Save 52%Chisel Stainless Steel Polished 24 inch Square Link NecklaceChisel Stainless Steel Polished 24 inch Square Link Necklace
Chisel Stainless Steel Polished 24 Inch Square Link Necklace Sale price$108.33 Regular price$225.00
Save 28%Chisel Stainless Steel Antiqued and Polished Claddagh Cross Pendant on a 20 inch Cable Chain NecklaceChisel Stainless Steel Antiqued and Polished Claddagh Cross Pendant on a 20 inch Cable Chain Necklace
Chisel Stainless Steel Antiqued And Polished Claddagh Cross Pendant On A 20 Inch Cable Chain Necklace Sale price$48.13 Regular price$67.00
Stainless Steel Antiqued and Brushed Dog Tag 22in NecklaceStainless Steel Antiqued and Brushed Dog Tag 22in Necklace
Stainless Steel Antiqued And Brushed Dog Tag 22In Necklace Sale price$32.78
Save 35%Chisel Stainless Steel Polished Black IP-plated 2 Piece Cross Dog Tag on a 24 inch Ball Chain NecklaceChisel Stainless Steel Polished Black IP-plated 2 Piece Cross Dog Tag on a 24 inch Ball Chain Necklace
Chisel Stainless Steel Polished Black Ip-Plated 2 Piece Cross Dog Tag On A 24 Inch Ball Chain Necklace Sale price$54.51 Regular price$84.00
Stainless Steel Antiqued and Polished Skull 22in NecklaceStainless Steel Antiqued and Polished Skull 22in Necklace
Stainless Steel Antiqued And Polished Skull 22In Necklace Sale price$29.20
Save 19%Chisel Stainless Steel Polished Rose IP-plated Teardrops Pendant on an 18 inch Cable Chain NecklaceChisel Stainless Steel Polished Rose IP-plated Teardrops Pendant on an 18 inch Cable Chain Necklace
Chisel Stainless Steel Polished Rose Ip-Plated Teardrops Pendant On An 18 Inch Cable Chain Necklace Sale price$44.41 Regular price$55.00
Save 28%Stainless Steel Yellow IP-plated Laser-cut Heart w/CZs 20in NecklaceStainless Steel Yellow IP-plated Laser-cut Heart w/CZs 20in Necklace
Stainless Steel Yellow Ip-Plated Laser-Cut Heart W/Czs 20In Necklace Sale price$36.98 Regular price$51.50
Save 22%Chisel Stainless Steel Antiqued and Polished Celtic Knot Pendant on a 22 inch Ball Chain NecklaceChisel Stainless Steel Antiqued and Polished Celtic Knot Pendant on a 22 inch Ball Chain Necklace
Chisel Stainless Steel Antiqued And Polished Celtic Knot Pendant On A 22 Inch Ball Chain Necklace Sale price$43.72 Regular price$56.00
Save 16%Chisel Stainless Steel Antiqued and Polished Fleur de lis Dog Tag on a 22 inch Ball Chain NecklaceChisel Stainless Steel Antiqued and Polished Fleur de lis Dog Tag on a 22 inch Ball Chain Necklace
Chisel Stainless Steel Antiqued And Polished Fleur De Lis Dog Tag On A 22 Inch Ball Chain Necklace Sale price$41.09 Regular price$49.00
Save 41%Chisel Stainless Steel Brushed and Polished Cross Pendant on a 24 inch Ball Chain NecklaceChisel Stainless Steel Brushed and Polished Cross Pendant on a 24 inch Ball Chain Necklace
Chisel Stainless Steel Brushed And Polished Cross Pendant On A 24 Inch Ball Chain Necklace Sale price$64.96 Regular price$111.00
Stainless Steel Polished Teardrop Dangle 24in NecklaceStainless Steel Polished Teardrop Dangle 24in Necklace
Stainless Steel Polished Teardrop Dangle 24In Necklace Sale price$30.83
Stainless Steel 24in Polished & Textured w/CZs Dog Tag NecklaceStainless Steel 24in Polished & Textured w/CZs Dog Tag Necklace
Stainless Steel 24In Polished & Textured W/Czs Dog Tag Necklace Sale price$37.67
Save 36%Chisel Stainless Steel Polished Laser Cut Cross Dog Tag on a 24 inch Rope Chain NecklaceChisel Stainless Steel Polished Laser Cut Cross Dog Tag on a 24 inch Rope Chain Necklace
Chisel Stainless Steel Polished Laser Cut Cross Dog Tag On A 24 Inch Rope Chain Necklace Sale price$54.69 Regular price$86.00
Save 34%White Night Sterling Silver Rhodium-plated Black Diamond Infinity Symbol 18 Inch Necklace with 2 Inch ExtenderWhite Night Sterling Silver Rhodium-plated Black Diamond Infinity Symbol 18 Inch Necklace with 2 Inch Extender
White Night Sterling Silver Rhodium-Plated Black Diamond Infinity Symbol 18 Inch Necklace With 2 Inch Extender Sale price$96.18 Regular price$146.19
Save 38%White Night Sterling Silver Rhodium-plated Black Diamond Love Knot 18 Inch Necklace with 2 Inch ExtenderWhite Night Sterling Silver Rhodium-plated Black Diamond Love Knot 18 Inch Necklace with 2 Inch Extender
White Night Sterling Silver Rhodium-Plated Black Diamond Love Knot 18 Inch Necklace With 2 Inch Extender Sale price$119.71 Regular price$192.48
Save 29%White Night Sterling Silver Rhodium-plated Black and White Diamond Heart 18 Inch Necklace with 2 Inch ExtenderWhite Night Sterling Silver Rhodium-plated Black and White Diamond Heart 18 Inch Necklace with 2 Inch Extender
White Night Sterling Silver Rhodium-Plated Black And White Diamond Heart 18 Inch Necklace With 2 Inch Extender Sale price$68.98 Regular price$97.71
Save 34%White Night Sterling Silver Rhodium-plated Black and White Diamond Heart 18 Inch Necklace with 2 Inch ExtenderWhite Night Sterling Silver Rhodium-plated Black and White Diamond Heart 18 Inch Necklace with 2 Inch Extender
White Night Sterling Silver Rhodium-Plated Black And White Diamond Heart 18 Inch Necklace With 2 Inch Extender Sale price$98.69 Regular price$150.21
Save 45%White Night Sterling Silver Rhodium-plated Black and White Diamond Heart 18 Inch Necklace with 2 Inch ExtenderWhite Night Sterling Silver Rhodium-plated Black and White Diamond Heart 18 Inch Necklace with 2 Inch Extender
White Night Sterling Silver Rhodium-Plated Black And White Diamond Heart 18 Inch Necklace With 2 Inch Extender Sale price$321.52 Regular price$589.20
Save 36%White Night Sterling Silver Rhodium-plated Black and White Diamond 18 Inch Necklace with 2 Inch ExtenderWhite Night Sterling Silver Rhodium-plated Black and White Diamond 18 Inch Necklace with 2 Inch Extender
White Night Sterling Silver Rhodium-Plated Black And White Diamond 18 Inch Necklace With 2 Inch Extender Sale price$110.54 Regular price$173.55
Save 42%White Night Sterling Silver Rhodium-plated Black and White Diamond Cross 18 Inch Necklace with 2 Inch ExtenderWhite Night Sterling Silver Rhodium-plated Black and White Diamond Cross 18 Inch Necklace with 2 Inch Extender
White Night Sterling Silver Rhodium-Plated Black And White Diamond Cross 18 Inch Necklace With 2 Inch Extender Sale price$178.99 Regular price$308.97
Save 50%Sterling Silver Rhodium-plated 8-9mm White FWC Pearl CZ Pendant NecklaceSterling Silver Rhodium-plated 8-9mm White FWC Pearl CZ Pendant Necklace
Sterling Silver Rhodium-Plated 8-9Mm White Fwc Pearl Cz Pendant Necklace Sale price$80.42 Regular price$161.84
Save 51%14k White Gold .027 Gauge Circular Engravable Disc 18 Necklace14k White Gold .027 Gauge Circular Engravable Disc 18 Necklace
14K White Gold .027 Gauge Circular Engravable Disc 18 Necklace Sale price$504.56 Regular price$1,036.20
Save 47%Sterling Silver Rhodium-plated 7-8mm White FWC Pearl Pendant NecklaceSterling Silver Rhodium-plated 7-8mm White FWC Pearl Pendant Necklace
Sterling Silver Rhodium-Plated 7-8Mm White Fwc Pearl Pendant Necklace Sale price$69.67 Regular price$132.20
Save 37%Majestik Sterling Silver Rhodium-plated 6-12mm Graduated White Imitation Shell Pearl Hand-knotted NecklaceMajestik Sterling Silver Rhodium-plated 6-12mm Graduated White Imitation Shell Pearl Hand-knotted Necklace
Majestik Sterling Silver Rhodium-Plated 6-12Mm Graduated White Imitation Shell Pearl Hand-Knotted Necklace Sale price$92.18 Regular price$145.71
Sold outSave 16%Majestik Sterling Silver Rhodium-plated 2 Row 6-12mm Graduated White Imitation Shell Pearl Hand-knotted Necklace with 2 in...Majestik Sterling Silver Rhodium-plated 2 Row 6-12mm Graduated White Imitation Shell Pearl Hand-knotted Necklace with 2 in...
Majestik Sterling Silver Rhodium-Plated 2 Row 6-12Mm Graduated White Imitation Shell Pearl Hand-Knotted Necklace With 2 Inch Extender Sale price$50.88 Regular price$60.27
Save 41%Majestik Sterling Silver Rhodium-plated 12-13mm Multi-Color Imitation Shell Pearl Hand-knotted NecklaceMajestik Sterling Silver Rhodium-plated 12-13mm Multi-Color Imitation Shell Pearl Hand-knotted Necklace
Majestik Sterling Silver Rhodium-Plated 12-13Mm Multi-Color Imitation Shell Pearl Hand-Knotted Necklace Sale price$97.92 Regular price$164.82
Save 28%Brilliant Embers Sterling Silver Rhodium-plated 35 Stone 18 inch Micro PavÇ CZ Necklace with 2 Inch ExtenderBrilliant Embers Sterling Silver Rhodium-plated 35 Stone 18 inch Micro PavÇ CZ Necklace with 2 Inch Extender
Brilliant Embers Sterling Silver Rhodium-Plated 35 Stone 18 Inch Micro Pavç Cz Necklace With 2 Inch Extender Sale price$78.18 Regular price$108.57
Save 16%Majestik Sterling Silver Rhodium-plated 10-11mm White and Grey Imitation Shell Pearl Spring Ring Clasp 18.5 inch NecklaceMajestik Sterling Silver Rhodium-plated 10-11mm White and Grey Imitation Shell Pearl Spring Ring Clasp 18.5 inch Necklace
Majestik Sterling Silver Rhodium-Plated 10-11Mm White And Grey Imitation Shell Pearl Spring Ring Clasp 18.5 Inch Necklace Sale price$51.30 Regular price$61.14
Save 74%Sterling Silver & CZ Brilliant Embers w/ 2in ext NecklaceSterling Silver & CZ Brilliant Embers w/ 2in ext Necklace
Sterling Silver & Cz Brilliant Embers W/ 2In Ext Necklace Sale price$39.22 Regular price$149.04
Save 77%Sterling Silver & CZ Brilliant Embers NecklaceSterling Silver & CZ Brilliant Embers Necklace
Sterling Silver & Cz Brilliant Embers Necklace Sale price$43.79 Regular price$192.64
Save 80%Sterling Silver Black/Clear CZ Brilliant Embers w/ 2in ext Circle NecklaceSterling Silver Black/Clear CZ Brilliant Embers w/ 2in ext Circle Necklace
Sterling Silver Black/Clear Cz Brilliant Embers W/ 2In Ext Circle Necklace Sale price$50.13 Regular price$244.92
Save 27%Brilliant Embers Sterling Silver Rhodium-plated 45 Stone 18 inch Micro PavÇ CZ Fleur De Lis Necklace with 2 Inch ExtenderBrilliant Embers Sterling Silver Rhodium-plated 45 Stone 18 inch Micro PavÇ CZ Fleur De Lis Necklace with 2 Inch Extender
Brilliant Embers Sterling Silver Rhodium-Plated 45 Stone 18 Inch Micro Pavç Cz Fleur De Lis Necklace With 2 Inch Extender Sale price$78.21 Regular price$107.52
Save 42%White Night Sterling Silver Rhodium-plated Black and White Diamond 18 Inch Necklace with 2 Inch ExtenderWhite Night Sterling Silver Rhodium-plated Black and White Diamond 18 Inch Necklace with 2 Inch Extender
White Night Sterling Silver Rhodium-Plated Black And White Diamond 18 Inch Necklace With 2 Inch Extender Sale price$188.65 Regular price$327.12
Save 43%White Night Sterling Silver Rhodium-plated Black and White Diamond 18 Inch Necklace with 2 Inch ExtenderWhite Night Sterling Silver Rhodium-plated Black and White Diamond 18 Inch Necklace with 2 Inch Extender
White Night Sterling Silver Rhodium-Plated Black And White Diamond 18 Inch Necklace With 2 Inch Extender Sale price$215.75 Regular price$381.24
Save 40%White Night Sterling Silver Rhodium-plated Black and White Diamond Double Heart 18 Inch Necklace with 2 Inch ExtenderWhite Night Sterling Silver Rhodium-plated Black and White Diamond Double Heart 18 Inch Necklace with 2 Inch Extender
White Night Sterling Silver Rhodium-Plated Black And White Diamond Double Heart 18 Inch Necklace With 2 Inch Extender Sale price$149.13 Regular price$249.42
Save 49%14k White Gold Small Necklace Diamond and Sapphire Evil Eye14k White Gold Small Necklace Diamond and Sapphire Evil Eye
14K White Gold Small Necklace Diamond And Sapphire Evil Eye Sale price$394.76 Regular price$777.36
Save 69%Sterling Silver & CZ Brilliant Embers Fancy Teardrop w/ 2in ext NecklaceSterling Silver & CZ Brilliant Embers Fancy Teardrop w/ 2in ext Necklace
Sterling Silver & Cz Brilliant Embers Fancy Teardrop W/ 2In Ext Necklace Sale price$52.35 Regular price$168.78
Save 75%Sterling Silver & CZ Brilliant Embers Fleur de Lis w/ 2in ext NecklaceSterling Silver & CZ Brilliant Embers Fleur de Lis w/ 2in ext Necklace
Sterling Silver & Cz Brilliant Embers Fleur De Lis W/ 2In Ext Necklace Sale price$46.47 Regular price$183.32
Save 34%Sterling Silver Rhodium Plated Diamond Circle NecklaceSterling Silver Rhodium Plated Diamond Circle Necklace
Sterling Silver Rhodium Plated Diamond Circle Necklace Sale price$91.01 Regular price$137.28
Save 82%SS Black & Clear CZ Brilliant Embers Fancy Oval w/ 2in ext NecklaceSS Black & Clear CZ Brilliant Embers Fancy Oval w/ 2in ext Necklace
Ss Black & Clear Cz Brilliant Embers Fancy Oval W/ 2In Ext Necklace Sale price$93.90 Regular price$512.84
Save 77%Sterling Silver Black & Clear CZ Brilliant Embers Hearts NecklaceSterling Silver Black & Clear CZ Brilliant Embers Hearts Necklace
Sterling Silver Black & Clear Cz Brilliant Embers Hearts Necklace Sale price$64.70 Regular price$286.68
Save 81%Sterling Silver Black CZ Brilliant Embers Flower NecklaceSterling Silver Black CZ Brilliant Embers Flower Necklace
Sterling Silver Black Cz Brilliant Embers Flower Necklace Sale price$94.88 Regular price$488.68
Save 50%14K White Gold Small Necklace Diamond And Sapphire Gold Halo Evil Eye14K White Gold Small Necklace Diamond And Sapphire Gold Halo Evil Eye
14K White Gold Small Necklace Diamond And Sapphire Gold Halo Evil Eye Sale price$297.28 Regular price$592.02

Related Products

Bezel frames, holders, and storage solutions for your bullion

Wideband Distinguished Coin Jewelry Sterling Silver Polished 40.6 x 3.1mm Screw Top Coin Bezel Pendant Sale

Wideband Distinguished Coin Jewelry Sterling Silver Polished 40.6 X 3.1Mm Screw Top Coin Bezel Pendant

$86.12 $52.97
Wideband Distinguished Coin Jewelry Sterling Silver Polished 39.4 x 3.1mm 1 oz. Screw Top Coin Bezel Pendant Sale

Wideband Distinguished Coin Jewelry Sterling Silver Polished 39.4 X 3.1Mm 1 Oz. Screw Top Coin Bezel Pendant

$88.60 $53.87
Wideband Distinguished Coin Jewelry Sterling Silver Polished 38.2 x 2.8mm Screw Top Coin Bezel Pendant Sale

Wideband Distinguished Coin Jewelry Sterling Silver Polished 38.2 X 2.8Mm Screw Top Coin Bezel Pendant

$85.64 $52.79
Wideband Distinguished Coin Jewelry Sterling Silver Polished Rope 18 x 1.2mm $0.10 Screw Top Coin Bezel Pendant Sale

Wideband Distinguished Coin Jewelry Sterling Silver Polished Rope 18 X 1.2Mm $0.10 Screw Top Coin Bezel Pendant

$174.80 $85.12
Wideband Distinguished Coin Jewelry Sterling Silver Polished and Diamond-cut 39.4 x 3.1mm 1 oz. Screw Top Coin Bezel Pendant Sale

Wideband Distinguished Coin Jewelry Sterling Silver Polished And Diamond-Cut 39.4 X 3.1Mm 1 Oz. Screw Top Coin Bezel Pendant

$110.44 $61.78
Wideband Distinguished Coin Jewelry Sterling Silver Polished 19.1 x 1.5mm $0.01 Screw Top Coin Bezel Pendant Sale

Wideband Distinguished Coin Jewelry Sterling Silver Polished 19.1 X 1.5Mm $0.01 Screw Top Coin Bezel Pendant

$62.80 $44.52
Wideband Distinguished Coin Jewelry Sterling Silver Polished 21.1 x 2.0mm $0.05 Screw Top Coin Bezel Pendant Sale

Wideband Distinguished Coin Jewelry Sterling Silver Polished 21.1 X 2.0Mm $0.05 Screw Top Coin Bezel Pendant

$66.52 $45.86
Wideband Distinguished Coin Jewelry Sterling Silver Polished 27.0 x 1.85mm Screw Top Coin Bezel Pendant Sale

Wideband Distinguished Coin Jewelry Sterling Silver Polished 27.0 X 1.85Mm Screw Top Coin Bezel Pendant

$78.32 $50.14
Wideband Distinguished Coin Jewelry Sterling Silver Polished and Diamond-cut 21.1 x 2.0mm $0.05 Screw Top Coin Bezel Pendant Sale

Wideband Distinguished Coin Jewelry Sterling Silver Polished And Diamond-Cut 21.1 X 2.0Mm $0.05 Screw Top Coin Bezel Pendant

$96.40 $56.70

14KT Yellow Gold Square Coin Bezel Ring [A9B6]

$1,872.00
Wideband Distinguished Coin Jewelry Sterling Silver Polished 30.5 x 2.1mm $0.50 Screw Top Coin Bezel Pendant Sale

Wideband Distinguished Coin Jewelry Sterling Silver Polished 30.5 X 2.1Mm $0.50 Screw Top Coin Bezel Pendant

$73.20 $48.29
Wideband Distinguished Coin Jewelry Sterling Silver Polished and Diamond-cut 24.1 x 1.7mm $0.25 Screw Top Coin Bezel Pendant Sale

Wideband Distinguished Coin Jewelry Sterling Silver Polished And Diamond-Cut 24.1 X 1.7Mm $0.25 Screw Top Coin Bezel Pendant

$103.28 $59.19
Wideband Distinguished Coin Jewelry Sterling Silver Polished 26.4 x 1.8mm Susan B. Anthony Screw Top Coin Bezel Pendant Sale

Wideband Distinguished Coin Jewelry Sterling Silver Polished 26.4 X 1.8Mm Susan B. Anthony Screw Top Coin Bezel Pendant

$71.32 $47.60
Wideband Distinguished Coin Jewelry Sterling Silver Polished 24.1 x 1.7mm $0.25 Screw Top Coin Bezel Pendant Sale

Wideband Distinguished Coin Jewelry Sterling Silver Polished 24.1 X 1.7Mm $0.25 Screw Top Coin Bezel Pendant

$68.08 $46.43
Wideband Distinguished Coin Jewelry Sterling Silver Polished and Diamond-cut 18 x 1.2mm $0.10 Screw Top Coin Bezel Pendant Sale

Wideband Distinguished Coin Jewelry Sterling Silver Polished And Diamond-Cut 18 X 1.2Mm $0.10 Screw Top Coin Bezel Pendant

$93.48 $55.64
Wideband Distinguished Coin Jewelry Sterling Silver Polished Rope 19.1 x 1.5mm $0.01 Screw Top Coin Bezel Pendant Sale

Wideband Distinguished Coin Jewelry Sterling Silver Polished Rope 19.1 X 1.5Mm $0.01 Screw Top Coin Bezel Pendant

$195.28 $92.54
Wideband Distinguished Coin Jewelry Sterling Silver Polished Rope 21.1 x 2.0mm $0.05 Screw Top Coin Bezel Pendant Sale

Wideband Distinguished Coin Jewelry Sterling Silver Polished Rope 21.1 X 2.0Mm $0.05 Screw Top Coin Bezel Pendant

$208.68 $94.04
Wideband Distinguished Coin Jewelry Sterling Silver Polished and Diamond-cut 19.1 x 1.5mm $0.01 Screw Top Coin Bezel Pendant Sale

Wideband Distinguished Coin Jewelry Sterling Silver Polished And Diamond-Cut 19.1 X 1.5Mm $0.01 Screw Top Coin Bezel Pendant

$94.28 $55.93
Wideband Distinguished Coin Jewelry Sterling Silver Polished Rope 26.4 x 1.8mm Susan B. Anthony Screw Top Coin Bezel Pendant Sale

Wideband Distinguished Coin Jewelry Sterling Silver Polished Rope 26.4 X 1.8Mm Susan B. Anthony Screw Top Coin Bezel Pendant

$200.68 $91.24
Wideband Distinguished Coin Jewelry Sterling Silver Polished Rope 39.4 x 3.1mm 1 oz. Screw Top Coin Bezel Pendant Sale

Wideband Distinguished Coin Jewelry Sterling Silver Polished Rope 39.4 X 3.1Mm 1 Oz. Screw Top Coin Bezel Pendant

$346.24 $142.18

Fast Worldwide Shipping

Shipped same day if ordered before 2:00 PM CST

Deals & Discounts

Unlock Exclusive Deals & Discounts on Products

Easy Returns

Return with Ease with 30 Day Guarantee

Price Match Guarantee

We match a lower price and take off 10% of the difference.